HRH Crown Prince Moulay Rachid to map the "Road of the Heart" rally

Rabat – Morocco, February 15, 2008 – One of the finest events of its kind is setting the stage for the fifteenth year of the Morocco Classic Rally “Road of the Heart” presided over by His Royal Highness Crown Prince Moulay Rachid.

His Royal Highness' continuing efforts provide seed capital to encourage local investment, diversification and growth of economic feasibility.

From its humble beginning in 1993, Morocco Classic Rally, which is taking place from March 16th to 22nd 2008, gradually earned deserved place in the Morocco’s and international sporting annual events and is it a true reflection of Morocco's special place in the world motor racing.

The race divided into seven legs, which is reserved for cars built between 1930 and 1980, is run over a marvelously beautiful 2,240 km course with start from Rabat and cross the finishing line as always in Marrakech.

For the past seven years, the Morocco Classic Rally has organized an auction to support the Happy time (Heure joyeuse) charity association, which helps develop community projects in rural areas. Thanks to the generosity of driving participants and many corporate sponsors, this joint relationship has raised almost 3 million Dirhams to date.

Importantly, the smaller rural communities through which Morocco Classic Rally passes will see considerable direct economic benefit from the rally.

Furthermore, aim is to generate a great deal of economic and other benefits to a large number of businesses across the rural region, as well as significant business in the travel industry across Morocco.

The ongoing economic impact from the event will be far greater again.