HRH Prince Moulay Rachid fosters outreach and public awareness of cardiovascular diseases

Rabat-Morocco, November 6, 2007 – Facing the constant rise of cardiovascular diseases His Royal Highness Prince Moulay Rachid, the Honorary President of the Grand Heart Association, exerted efforts to focus on children that cannot afford to seek treatment.

His Royal Highness lends his support to the cause, highlighting the importance and need of commitment to improve the medical treatment and social services offered to poorest patients who are unable to pay for costly medicine or surgery.

His Royal Highness hopes through ongoing research, public awareness campaigns, international, and public strategy to foster a thoughtful approach that will give all children the best possible start in life.

In Morocco, a heart malformation affects some 3500 infants and there is also growing evidence that many of them need surgery.

The Grand Heart Association, houses the leading group of cardiologists in Morocco that aim to back poor people suffering from heart diseases and facilitate their social, educational and professional integration.

HRH Prince Moulay Rachid to showcase filmmakers’ talents to the world

Marrakech, November 5, 2007 – His Royal Highness Prince Moulay Rachid, President of the Marrakech International Film Festival (MIFF), is stepping up his efforts to bring one of the world’s most exciting film events and most prestigious venue, one and only, the Marrakech International Film Festival in the beautiful vibrant city of Marrakech.

The festival marks its sevenths annual celebration of cultural diversity with international films, workshops and more, and celebrates the power of the film while providing a platform for international filmmakers, artists and supporters the MIFF. The festival aims at facilitating intercultural exchange through a wide variety of international programs.

The eligible for the competition were required to complete the registration file, which was due to be received before October 26, 2007 to: http://www.festivalmarrakech.info/index.php?preaction=joint&id_joint=62895

This year’s official selection of festival movies will be announced in the middle of November.
The Festival is Morocco’s leading intercultural festival, a dazzling week of internationally renowned movies and talents that attracts visitors from all over the globe to Marrakech.

Every year, the MIFF proves to be an excellent host in bringing together people from all continents to share views and explore interests in world's cinema and culture. The festival has won many admirers for its efforts in integrating the new medium into its ambitious global projects.

The seventh MIFF organized by HRH Prince Moulay Rachid and his Foundation of MIFF is expected to be held in December 7th to 15th 2007.

35th annual Hassan II Golf Trophy a resounding success!

Rabat-Morocco, November 3rd, 2007 -- After beautiful days of golf, the five-day Hassan II Golf Trophy concluded its most successful golf tournament yet with presentation of awards by His Royal Highness Prince Moulay Rachid, the President of the Hassan II Golf Trophy Society.

His Royal Highness has expanded this year some thrilling plans to build on the success of last year's tournament and make it even bigger and better.

A well-organized golf tournament had attracted participants, media, and sponsors year after year. All the participants enjoyed great days of gold and splendid weather and in the process of emphasis placed on the competitive constituent.

Our thanks again to the brilliant leadership of His Royal Highness Prince Moulay Rachid and professional and effective work of staff of the Hassan II Golf Trophy Society for putting on another first class golf tournament.

The annual 35th Hassan II Golf Trophy was held on October 24th to October 28th 2007 at the Dar Essalam Royal Golf Club in Rabat.

HRH Prince Moulay Rachid stresses the need for economic independence

Rabat-Morocco, November 2, 2007 – His Royal Highness Prince Moulay Rachid on Friday received in his Rabat Residence the current Duke of York HRH the Prince Andrew and his accompanied delegation of businessmen and women.

During the meeting with a clear economic dimension, the two sides discussed the means to explore and enhance trade and investment and further increasing the two-way trade and commerce between Morocco and the UK.

His Royal Highness Prince Moulay Rachid reiterated his commitment to develop relations between Morocco and the UK and enhance trade and investment between the sectors in the two friendly countries.

Prince Moulay Rachid, who gives much importance to international trade and investment relations, expressed he seeks international partnership based on investment and not on aid and assistance.

Prince Moulay Rachid does his utmost efforts to guarantee the continuity to expand global competitive position in trade and investment.

HRH Prince Moulay Rachid welcomes the Princes of Asturias to the pink roses dinner

Marrakech-Morocco, October 30, 2007 -- The table was spread in the dining room and expanse of linen decked with pink roses, as His Royal Highness Prince Moulay Rachid hosted the dinner for Crown Prince Felipe and Princess Letizia of Spain.

The cozy royal dinner held at Stinia Palace was also attended by gorgeous looking HRH Princess Lalla Meryem, sister of HRH Prince Moulay Rachid.

And although it was a very busy month for the extremely popular royal, Morocco's Prince Moulay Rachid was seen noticeably taking pleasure in a comfortable banquet with his royal friends.

Besides the great Hassan II Golf Trophy that has just finished up in Rabat, Prince Moulay Rachid is already working on the December’s edition of the Marrakech International Film Festival.

HRH Prince Moulay Rachid’s relentless work for peace, cultural tolerance and intercultural exchange

Marrakech-Morocco, October 30, 2007 – To boost the Kingdom of Morocco’s cultural movement and to exchange cultural activities between Morocco and Spain, His Royal Highness Prince Moulay Rachid and the Princes of Asturias Tuesday (October 30, 2007) officially inaugurated the Instituto Cervantes - Spanish Cultural center in Marrakech.

Stressing the importance of intercultural partnerships in endeavors such as the Instituto Cervantes, Prince Moulay Rachid lauded the efforts to participate actively in the intercultural exchange that inspires and enriches humanity.

With His Royal Highness Prince Moulay Rachid’s prestige and influence the establishment of this center will grow and intensify exchanges and further accelerate ties between the two countries.

In addition to the above during the visit to the center, Prince Moulay Rachid joined by the Princes of Asturias visited the Jose Angel Valente Library where the director of the Instituto Cervantes briefly explained the characteristics of center and held brief cultural performance, which included tribute to Jose Angel Valente.

Then Prince Moulay Rachid and the Princes of Asturias signed the Book of Honor.

His Royal Highness Prince Moulay Rachid has pioneered many significance initiatives to promote intercultural dialogue, in particular through the Kingdom of Morocco, urging international community to engage in a new global Message of Cross-Cultural Understanding.

HRH Prince Moulay Rachid spins traditional welcome for the Princes of Asturias

Marrakech, Morocco – October 30, 2007 - His Royal Highness Prince Moulay Rachid has gave a warm royal welcome in traditional custom of milk and dates to the Crown Prince of Span, Felipe and his wife Princess Letiza.

The Moroccan most popular royal Prince Moulay Rachid showed he is dashing and romantically inclined man as he proceed gentleman's courtesy by means of kissing the hand of Princess Letizia.

Prince Moulay Rachid welcomed the royal couple’s official visit noting that it will certainly enhance multi-faceted links of Morocco and Spain.

This is the fist Moroccan visit for the Princes of Asturias but not the fist meeting with Prince Moulay Rachid, as he attended the couples wedding in Madrid.

HRH Prince Moulay Rachid wears irresistible charm at the Trophy Ceremony

Rabat, Morocco, October 28, 2007 – The closing day of the annual Hassan II Golf Trophy is always marked by venue of the Trophy ceremony organized by His Royal Highness Prince Moulay Rachid and his Society of Hassan II Golf Trophy.

On Sunday October 28, 2007, Prince Moulay Rachid, President of Hassan II Golf Trophy, hosted the Award Ceremony of his golf Competitions for specially invited guests, including winning players who had traveled from all over the world to be there.

The Moroccan handsome royal was welcomed by tremendous applause from the guests when His Royal Highness stepped in the magnificent Royal Golf Club and gave his most dazzling smile on display.

This year, the Prince presented Irishman Padraig Harrington for the 35th Hassan II Golf Trophy and Gwladys Nocera of France, who won the title of the Lalla Meryem Cup, with financial prizes and ceremonial gold dagger.

During the ceremony, Prince Moulay Rachid was flanked by his stunning sister, HRH Princess Lalla Meryem, who clearly enjoyed being involved in her adored brother Prince Moulay Rachid’s global project with clear vision that enabled golf players to express their talents to the world.

We Owe It All to His Royal Highness Prince Moulay Rachid!

Rabat, Morocco, October 28, 2007 – The great success story of the Hassan II Golf Trophy with phase of outreach efforts of His Royal Highness Prince Moulay Rachid is another great triumph for the Moroccan people.

With the acknowledgment of hard work, the tournament reached its goal especially thanks to His Royal Highness' worthwhile initiative in honor of conveying the event on highest international level in the area, and for giving the opportunity to enjoy the challenging golf experiences at one of the most famous golf club.

Worthy of special mention is the fact that when His Royal Highness created the Hassan Golf Trophy Society, its members believed that carry-over the longest running sport event was a very difficult challenge and to continue to organize each year this event in the founder’s honor, HM King Hassan II, was itself a large success.

However, immediately after the creation of the Hassan II Golf Society, His Royal Highness made it clear that his ambitions are grand. The Prince did not want to simply continue to organize an annual trophy, in which he has fancy interest. His aim and purpose was to raise event to the higher standard, and to make a golfing event with the participation of leading international players.

His Royal Highness went on to add the project's true value, many hurdles facing the event has been overcome, ambitions and desires to connect and contribute to the wider world were accomplished.

Thanks to the initiative and perseverance of His Royal Highness, today, Morocco hosts the tournament that showcases the outstanding culture of sport and is grand opportunity to network with international players to create a valuable atmosphere.

The Hassan II Golf Trophy is a perfect time to renew the dedication to honors the founder HM King Hassan II as well as present leader HRH Prince Moulay Rachid that preserve this important legacy and the Moroccan most esteemed sporting and cultural heritage.

HRH Prince Moulay Rachid unfolds glam affair for the golf outing

Rabat, Morocco, October 27, 2007 – His Royal Highness Prince Moulay Rachid, president of the Hassan II Golf Trophy Society, looked the picture of glamour as he personally hosted gala dinner in conjunction with his golf tournaments.

Wearing a formal black lace tuxedo accessorized with a spectacular bow tie and sporting a slicked back hairdo, 37-year-old royal was the embodiment of grace as he dazzled onlookers on his red carpet arrival at Rabat's Dar Essalam Royal Golf Club.

Dining with His Royal Highness were A-list golf associates, enthusiastic sponsors of the event as well as showbiz VIPs taking part in the Friendship Cup.

Plus this morning, His Royal Highness gave his blessing to the Friendship Cup, the golf competition open to the VIP and privileged guest stars from the world of business and sports.
The Friendship Cup was initiated by His Royal Highness a couple years ago, to gives him as the President of the Hassan 2 Golf Trophy Society the opportunity to recognize the efforts of regional and international persons and Club members for their go a long way in promoting golf in the region besides improving friendly ties and producing goodwill.

The Hassan 2 Golf Trophy Society, presided by His Royal Highness Prince Moulay Rachid holds the region’s premier annual international 35th edition of Hassan II Trophy, Lalla Mereym Cup and Friendship Cup from October 24 to 28 at Rabat's Dar Essalam Royal Golf Club.

HRH Prince Moulay Rachid devotedly guards diplomatic objective of Morocco

Rabat, Morocco, October 26, 2007 – Regardless of his absolutely incredibly busy agenda, His Royal Highness Prince Moulay Rachid, carries on to wield an important political role strengthening the commitment to achieving and addressing country’s key issues.

In this course, His Royal Highness on Friday met with Gabon’s President Mr. Omar Bongo. They spoke about meaning to develop ties between the two countries and gratify the educational and cultural needs of citizens of both African countries.

His Royal Highness and Mr. Bongo also discussed ways to develop humanitarian ties. His Royal Highness takes leading efforts to affirm development assistance that is essential to help African countries meet the key Millennium Development Goal.

Afterwards, His Royal Highness honored Mr. Bongo with a military ceremony that concluded his state visit to the Kingdom of Morocco.

Chairing the bilateral talks in Rabat, His Royal Highness spares no effort to resolve the problems that impede Morocco’s and African dynamic advance.

His Royal Highness Prince Moulay Rachid, the diplomat recognized for his advocacy to the development of Morocco’s political and economic dialogue with broad international nations, is committed to engaging the Kingdom in collaborative efforts to meet the global challenges.

HRH Princess Lalla Aicha radiates sophistication in gorgeous setting of the Lalla Meryem Cup

Rabat, Morocco, October 25, 2007 – The only internationally known ladies golf tournament in Arab world, the Lalla Meryem Cup, organized by His Royal Highness Prince Moulay Rachid and his Association of Hassan 2 Golf Trophy, began on October 25 2007 with the prominent royal amateur golfer, HRH Princess Lalla Aicha.

Her Royal Highness Princess Lalla Aicha, beloved and loving aunt of HRH Prince Moulay Rachid and devoted sister of HM King Hassan 2, radiated the Royal Golf Dar Es Salam as she swung with her firm backing of HRH Prince Moulay Rachid’s vision for better Morocco of tomorrow.

Sticking to her love of golf, Princess Lalla Aicha looked more beautiful than ever as she competed with several international and one Moroccan professional and numerous amateur players.

With forever-lovely Princess Lalla Aicha’s enrolment in the ladies tournament, the Lalla Meryem Cup is the only ladies golf trophy on the universe with royal player.

Prince Moulay Rachid worked over time to guarantee the needs and high demand for sponsorship funds. The Lalla Meryem Cup offers prize money of US$ 120,000, making it the largest female Moroccan award to date. The project moreover provides the great support for the women’s empowerment.

The Prince also seeks to maximize the number of female participants in golf at all levels and in all regions of Morocco, Arabia and Africa.

HRH Prince Moulay Rachid shines spotlight on Humanitarian Crisis as UN celebrates its birthday

Rabat, Morocco, October 24, 2007 - Known for his compassionate nature and many philanthropic efforts, His Royal Highness Prince Moulay Rachid took under his wings and denoted the protection of the 62nd United Nations (UN) Day as a part of his humanitarian efforts.

The high-wattage royal with the packed schedule, on the 62nd anniversary of United Nation, inaugurated the exhibition named "The route of the Millennium" to give the opportunity to learn about the issue of charitable trust, how the lack of a cohesive command is affecting the humanitarian efforts and to highlight the pressing humanitarian state that remains.

Challenging the complexities for continuing the humanitarian efforts in the world, His Royal Highness noted that good progress has been made, but the concerns are still devastatingly serious, as every year, more than 10 million children under the age of five die from entirely avoidable deaths.

Echoing the findings of numbers, His Royal Highness declared that the progress need to be made on longer-term strategies in particular in education for children around the world and better support for and investment in children as the future depends on them.

In the course of his mission, His Royal Highness is committed to continue in his long-term support and involvement in humanitarian efforts to secure peace and understanding both nationally and internationally.

The busy month of dynamic royal is barely extraordinary, the Prince furthermore kicked off the high-status Hassan 2 Golf Trophy, the Lalla Meryem Cup and Friendship Cup, which will go on until October 28th 2007.

HRH Prince Moulay Rachid’s enthusiasm in the display of attractive Hassan 2 Golf Trophy

Rabat, Morocco, October 24, 2007 – It's been a long wait, but the Hassan 2 Golf Trophy organized by His Royal Highness Prince Moulay Rachid has finally arrived in the Royal Golf Dar Es Salam in Rabat.

This is the 35th year of the tournament, the biggest of its kind in Morocco, is being held from October 24th to 28th 2007 and over the years it has attracted some of the biggest names in the golf industry.

Over the past weeks, His Royal Highness and his Association of Hassan 2 Golf Trophy worked at fast pace to create the beautiful hospitality to players and visitors and to enjoy week of high class running golf.

The international dimension to this year tournament is outstanding with participating players from: USA, England, Ireland, France, South Africa, Morocco, India and more!

Additionally, the exclusive website of the Hassan 2 Golf Trophy offers life scoring for its tournament http://www.hassan2golftrophy.com.

HRH Prince Moulay Rachid leads the way for French President Sarkozy

Marrakech, Morocco, October 22, 2007 – His Royal Highness Prince Moulay Rachid, Morocco’s heir to the throne, greeted the Republic of France’s President, H.E. Mr. Nicolas Sarkozy with a kindly smile, who arrived in Morocco Monday for a three day long state visit.

Prince Moulay Rachid, dressed in black elegant suit and wearing a bright blue tie, seemed to be delight in the company of the French president at the welcoming ceremony marked by great pomp and extravagance.

The 37-year-old royal also spent time chatting to the excited French President’s official suite and representatives from the diplomatic corps that had greeted him with pleasant demeanor.

After the lavish ceremony, the down-to-earth royal enthusiastically showed off his diplomatic skills, as he presides over ceremony where the two countries signed several bilateral agreements.

To mark the occasion, His Royal Highness underlines that among the main purposes of the visit is stimulation of the economic relations between Morocco and France.

With the date of the prestigious Hassan 2 Golf Trophy approaching, the Prince shows no sign of slowing down, and intends to continue with his renewed commitment to support to 62nd United Nations (UN) Day celebration with official presidency on October 24th, 2007.

Morocco gears up for the great and prestigious Hassan 2 Golf Trophy

Rabat, Morocco, October 22, 2007 - Once again, the wave of the Hassan 2 Golf Trophy is about to sweep over Morocco and globe, delighting up millions of eager golfers in its wake.

This great and prestigious event, which is organized by His Royal Highness Prince Moulay Rachid and his association called the Hassan 2 Golf Trophy Society, has a lot of surprises in store for its spectators.

The internationally renowned female and men golfers are expected to hit the Royal Golf Dar-Es-Salam.

More than ever, this event has become the key sporting fixture in the international golf players’ calendar.

His Royal Highness also highlights that national presents in this prestigious trophy recognizes excellence and promotes competition amongst the national golf clubs across Morocco.

HRH Prince Moulay Rachid keen on building solid ground for Arab women in golf

Spotlight on the Lalla Meryem Cup – the first internationally known women’s golf tournament in the Arab world

Rabat, Morocco, October 21, 2007 – Thanks to the persistent devotion to advocate golf opportunities for the women, His Royal Highness Prince Moulay Rachid is conducting the 14th edition of the Lalla Meryem Cup, international championship as women's division in the men's tournaments, the Hassan 2 Golf Trophy, which will start from October 24th to 28th 2007.

His Royal Highness, an avid golfer, brings decades of experience to his role as the President of the most prestigious golf tournaments in Morocco and ambitions to share the pleasures of golf.

In accordance with His Royal Highness’ strategy for sport, the aim is to increase participation in sport of game amongst girls and women, face challenges in women's golf, as a lack of competition in the Arab world.

To encourage more women to start, stay and succeed at golf, His Royal Highness ensured that Morocco is represented in the Lalla Meryem Cup.

Mounia Amalou, Moroccan national golfer, will fight among twelve professional players, which include six of the European Top 10.

HRH Prince Moulay Rachid is breaking the cycle of social exclusion

Rabat, Morocco, October 20, 2007 – To improve the life opportunities of young people in the global supply chain, His Royal Highness Prince Moulay Rachid, Founder and President of Hassan 2 Golf Trophy Society, launched the free entry tickets for youth under the age of 18 at the Hassan 2 Golf Trophy, the most prestigious Moroccan competition event of the year (held from October 24th to 28th, 2007).

Outlining the changes, His Royal Highness underlines that the new reforms are closely tied to outcomes which reflect the Hassan 2 Golf Trophy Society three central goals: respect of the tradition, innovate without alter, progress in excellency.

His Royal Highness' vision is to expand children's interest in sport of golf and increase numbers of youngsters with the intention of picking up clubs. This overhaul is also aimed at guaranteeing greater access for youth to the event, enlightening activities and examination of the youth's interest in this lucrative sport.

His Royal Highness‘ hope is that the free access for children will boost the number of children passing through its doors. By learning to play golf at young age, we educate our youth to etiquette, discipline, honesty and respect that will stay in them forever.

His Royal Highness’ move of making the Hassan 2 Golf Trophy kids-friendly was welcomed as a great educational resource and it is expected to have a big take up and a massive impact.
Demonstrating his steadfast commitment to improve the status of youth, His Royal Highness leads a number of significant projects to help break the cycle of social exclusion faced by children by providing then support from the early years.

In 2003, His Royal Highness launched an ambitious program based on the principles for sustainable golf development through the establishment of training centres (Academies) and founding of national circuit dedicated to youth.

His Royal Highness, a tireless and dedicated youth advocate, presents an effective model of providing leadership opportunities to youth and encourage truth in empowering youth and giving them a voice. Young people need more opportunities to become decision-makers and serve their community, underlines the Prince.

His Royal Highness envisions a society where empowered young citizens notably contribute to good governance and other developmental activities in the Kingdom.

HRH Prince Moulay Rachid stages love encounter between Morocco and Czech’s nations

Marrakech-Morocco, October 19, 2007 - His Royal Highness Prince Moulay Rachid, President of Marrakech International Film Festival (MIFF), announced that the 7th MIFF jury’s president is Czechoslovakian born Milos Forman, actor, screenwriter, professor and two-time Academy Award-winning film director.

His Royal Highness’ selection for festival is an example of his leadership in finding innovative ways to bring cultures together and stimulate dialogue. This is the second jury’s president from the Slavic nation in festival's 7th edition after the renowned Polish director Roman Polanski, who led the jury last year.

Building on the success of last year’s MIFF, His Royal Highness Prince Moulay Rachid has break festival free of the geographic limitations to literally bring the world to Marrakech, the city of intercultural crossroads.

Further utilizing on his academic knowledge and international skills, His Royal Highness’ special interest in fostering cross-cultural dialogue enhances understanding among today's youth and his goals and inspiration are translated behind events such as MIFF.

With his outstanding efforts, His Royal Highness provides Moroccans with the unique opportunity to explore distant countries and learn about culture, religion, and history through art, festival, film and other. He challenges his loyal subjects to open their minds and take part and celebrate cultural diversity and foster positive cross-cultural dialogue as he brings together different artistic genres and cultural traditions to integrate their styles and create original film festival.

The countdown for the Hassan 2 Golf Trophy and Lalla Meryem Cup has begun

Rabat, Morocco, October 18, 2007 – His Royal Highness Prince Moulay Rachid, President of Hassan 2 Golf Society, has revealed the women and men players for the Lalla Meryem Cup and Hassan 2 Golf Trophy respectively.

For full list of professional players of Hassan II Golf Trophy visit http://www.hassan2golftrophy.com/english/les-joueurs-professionnels-hassan2-golf-trophy.php and for professional women players of Lalla Meryem Cup http://www.hassan2golftrophy.com/english/les-joueuses-professionnelles-lalla-meryem-cup.php.

The Hassan 2 Golf Trophy and Lalla Meryem Cup scheduled to kick off on October 24th 2007, are only Moroccan’s competition events that award a large prize money.

The Hassan 2 Golf Trophy accounts for 600,000 USD while Lalla Meryem Cup prize money stands at 120,000 USD.

The Hassan 2 Golf Trophy in its 35th year has also a significant economic impact on the surrounding communities.

Both competitions are organized and planed under directives His Royal Highness Prince Moulay Rachid whose dedication and hard work has made the golfing experience a success.

HRH Prince Moulay Rachid empowers the North African cinema

Marrakech-Morocco, October 17, 2007 – As part of outreach and awareness programs to empower cinematography, His Royal Highness Prince Moulay Rachid, President of Marrakech International Film Festival, announced that the Marrakech International Film Festival (MIFF) will pay a special tribute to Egyptian cinema at its 7th edition, which will be held from December 7 to 15, 2007.

This year edition will see the screening of 40 major Egyptian films, recalling the various stages of cinema in this country, as a vehicle for His Royal Highness’ action plan, to endeavor breathe new life into North African cinematography.

For part of preparations for the festival, under the directions of His Royal Highness, Noureddine Eddine Saïl Vice president of the Foundation of MIFF, has just completed a two-day visit to Cairo.

During his visit to Egypt, Mr. Eddine Saïl held several meetings including with Egyptian Minister of Culture Farouq Hosni, the executive director of the National Center of Cinema, Chadi Abou Ali and several film industry professionals in Egypt.

His Royal Highness, who is well known for his affinity with arts and culture, aims to enhance and make MIFF the mantle of one of the leading voices for the development of cultural and economic exchanges with the highlight of the importance of dialogue between cultures and their role in cinematography.

In its editions of 2005 and 2006, the MIFF had paid tribute to the Spanish and Italian cinema respectively.

The famous Marrakech Film Festival is organized under the directions of His Royal Highness Prince Moulay Rachid and his Foundation of Marrakech International Film Festival.

Radiant HRH Prince Moulay Rachid sparks in Morocco’s capital

Rabat, October 15, 2007 – It's been over ten years since His Royal Highness Prince Moulay Rachid attended an official ceremony to support the fist democratic government, after his father HM King Hassan II introduced the constitutional monarchy.

The 37-year-old royal, who wore a stylish suit and was sporting his favorite trendy tie, went down his memory lane for a while today at ceremony to appoint the selected government.

His Royal Highness has busy autumn ahead, as eagerly spectators await the Prince’s two major projects: the most prestigious Hassan 2 Golf Trophy and the magnificent Marrakech International Film Festival.